Multiple response means for interactive advertising and information systems

(New) A system for providing information to a user in response to a user request, the system comprising:

• a user interface;
• an object displayable on the user interface and selectable using an input device;
• a program operable to receive the user selection;
• address data associated with the user;
• information associated with the object;
• and
• a device operable to deliver the information to the address data.

(New) A method for providing information to a user in response to a user request, the method comprising the steps of:

• displaying an advertisement, the advertisement responsive to a selectable input;
• receiving the user request responsive to selection of the selectable input;
• automatically retrieving a previously stored user delivery address;
• retrieving information associated with the advertisement;
• and
• delivering the information to the user delivery address.

(New) A system for providing information to a user in response to a user request, the system comprising:

• a user interface;
• an advertisement displayable on the user interface and selectable using an input device;
• follow-up material relating to the advertisement;
• and
• means for automatically delivering the follow-up material to a previously stored user delivery address in response to selection of the advertisement.

(New) A method for providing information to a user in response to a user request, the method comprising the steps of:

• displaying an advertisement, the advertisement including a selectable input;
• receiving the user request responsive to selection of the selectable input;
• retrieving a user delivery address;
• retrieving information associated with the selectable input;
• and
• delivering the information to the user delivery address in such manner that the user can select when to view the information.