System and method for creating compiled marketing research data over a computer network

A method for creating compiled marketing research data over a computer network comprising the steps of:

• creating a plurality of questions from a researcher server system to a plurality of respondent systems;
• receiving corresponding responses to the questions from the plurality of respondent systems;
• compiling the received responses at the researcher server system in substantially real-time;
• and
• creating the compiled survey responses from the researcher server system to at least one client system in substantially real-time, thereby creating compiled marketing research data over the computer network.

A method for presenting a survey to a respondent comprising the steps of:

• generating a plurality of unpresented questions, each unpresented question comprising an instruction and an answer;
• sequentially presenting each of the plurality of unpresented questions to the respondent, thereby each unpresented question becomes a presented question;
• sequentially receiving responses from the respondent to each of the presented questions;
• modifying an answer to one of the unpresented questions of the plurality of questions based upon at least one of the received responses;
• and
• presenting the modified unpresented question to the respondent.

A computer program embodied on a computer readable medium on a researcher server system for creating compiled marketing research data over a computer network comprising:

• a code segment for creating a plurality of questions to a plurality of respondents;
• a code segment for receiving corresponding responses from the plurality of respondents;
• a code segment for compiling the received responses in substantially real-time;
• and
• a code segment for creating the compiled responses to at least one client system in substantially real-time, thereby creating compiled marketing research data over the computer network.