A method of operating an integrated circuit memory device having an XY array of memory cell sub-blocks therein, comprising the steps of:
- driving a first plurality of column select lines, which are electrically coupled to a plurality of inactive sub-word line driver control circuits in a first row of the XY array, with column select signals having boosted voltage levels, while simultaneously activating a sub-word line driver control circuit in a second row of the XY array during an operation to write data into a memory cell sub-block that is electrically coupled to the activated sub-word line driver control circuit.