US 2003/0200145 A1 · Internet-based system and method for creating and distributing customized rich media marketing and sales materials via e-mail

Abstract

The present invention is a method for business sales personnel to create and send customized rich media marketing and sales materials via e-mail to potential customers, comprising the steps of selecting one or more files containing sales or marketing materials pertaining to said business previously stored in electronic format in a database within a computer server accessible by said business sales personnel for delivery to the intended recipient, creating an e-mail that provides said sales or marketing material files or access to said files in said database within said computer server when said e-mail is opened via a data string representing the contents of said materials with a uniform resource locator forming part of said data string representing a customer server-based application to provide access to said materials, and sending said e-mail to said intended recipient. The present invention is also a system for use by business sales personnel to create and send to potential customers customized rich media marketing and sales materials via e-mail comprising a system-end computer including an Internet communications server configured to host an Internet access software application program and including an Internet communications interface, a main processing unit and a mass storage device containing one or more databases storing marketing and sales information files pertaining to said business, a system user-end computer configured for Internet access and communicating with said system Internet communications server, an e-mail recipient-end computer configured for Internet access and communicating with said system Internet communications server, interface means for selecting one or more sales or marketing information files from said one or more searchable databases for creation of customized information for the intended recipient of said e-mail, processor means for creating an e-mail containing or providing access to the contents of said sales or marketing information files, and computer communication means for sending said e-mail to said intended recipient.

Claims20

Dependent claims

A method for business sales personnel to create and send customized rich media marketing and sales materials via e-mail to potential customers, and for said business to monitor and manage sales force activity comprising the following steps:

storing one or more sales and marketing materials pertaining to said business in electronic file format in one or more databases within a mass storage device of a computer system having an Internet communications server configured to host an Internet access software application for future selection and retrieval of said one or more sales and marketing materials in electronic file format by said business sales personnel,
assigning to each said electronic file an identifier data string representing the contents of said data file,
selecting one or more of said stored sales and marketing material files for delivery via e-mail to said potential customer,
creating an e-mail addressed to said potential customer that provides to said customer access to said one or more sales and marketing material files, and
sending said e-mail to said potential customer.

2 more elements

A system for use by business sales personnel to create and send to potential customers customized rich media marketing and sales materials via e-mail, comprising:

a system-end computer including an Internet communications server configured to host an Internet access software application program and including an Internet communications interface, a main processing unit and a mass storage device containing a one or more databases storing marketing and sales information files pertaining to said business,
a business sales personnel-end computer configured for Internet access and communicating with said system Internet communications server,
an e-mail recipient-end computer configured for Internet access and communicating with said system Internet communications server,
interface means for said business sales personnel to select one or more sales and marketing information files from said one or more searchable databases for creation of customized sales and marketing materials for delivery via e-mail to said potential customer,
processor means for creating an e-mail addressed to said potential customer providing access to said sales and marketing materials, and
computer communication means for sending said e-mail to said potential customer.

3 more elements

A system for use by business sales personnel to create and send to potential customers customized rich media marketing and sales materials via e-mail, comprising:

a business sales personnel-end computer including an Internet communications interface, a main processing unit and a mass storage device containing one or more databases storing marketing and sales information files pertaining to said business,
an e-mail recipient-end computer configured for Internet access and communicating with said Internet communications interface,
interface means for said business sales personnel to select one or more sales and marketing information files from said one or more searchable databases for creation of customized sales and marketing materials for delivery via e-mail to said potential customer,
processor means for creating an e-mail addressed to said potential customer providing access to said sales and marketing materials, and
computer communication means for sending said e-mail to said potential customer.

2 more elements

Dependencies are inferred from the claim text.

Internet-based system and method for creating and distributing customized rich media marketing and sales materials via e-mail

Life of this patent

Internet-based system and method for creating and distributing customized rich media marketing and sales materials via e-mail

Life of this patent

Abstract

Claims20