A content reserved-time-extension control apparatus for receiving a reservation for a distribution channel and a time slot in which the distribution channel is to be used from a user terminal when content received from the user terminal is distributed from a content distribution server to a client via a network, and for managing the received reservation, said content reserved-time-extension control apparatus comprising:
- extension request receiving means for receiving an extension request for extending the time slot while the content is being distributed from the user terminal to the client via the content distribution server in the distribution channel and in the time slot;
- reservation setting information generating means for generating new reservation setting information in which the time slot is extended in response to the extension request;
- and
- control means for sending the new reservation setting information to the user terminal and to the content distribution server so as to allow the user terminal to continue to send the content to the content distribution server based on the new reservation setting information, and to allow the content distribution server to continue to distribute the content.