Flexible pouch with reinforced handle

A flexible pouch for containing a granular or viscous product, comprising at least one ply of flexible plastic material forming a container having opposed front and back walls, opposed closed side end walls and closed top and bottom walls, recloseable means at one of said side, end, top and bottom walls for accessing the interior of the container, a handle formed in said front and back walls adjacent one of said top, bottom and side end walls for gripping and manipulating the container, the handle comprising a frame member of plastic material having a central opening, the frame member being disposed between the front and back walls, the front and back walls being sealed together along an outer periphery of the frame member for snugly retaining the frame member in place between the front and back walls, and the front and back walls having through openings coincident to the central opening of the frame member through which the hand of a user can extend for grasping one of the frame sides of the frame member for lifting and manipulating the pouch with ease.