System and method for selling goods to customers of a public facility

A system for selling goods to virtual ticket device users in a public facility, comprising:

• an electronic ticket control system;
• at least one access point through which the electronic ticket control system may communicate with a virtual ticket device;
• a sales database containing in formation relating to goods for sale at the public facility which relate to an event at the public facility;
• a processor in communication with the sales database containing goods-related information for sending to a virtual ticket device through the at least one access point.

A method of doing business, comprising:

• providing a public-facility electronic ticket control system for communicating with virtual ticket devices through public-facility access points, the virtual ticket devices for storing virtual tickets;
• detecting when a virtual ticket device has entered the public-facility area;
• and
• transmitting a message from the electronic ticket control system to the virtual ticket device, the message containing information relating to goods available for sale at the public facility which relate to an event at the public facility, and wherein the step of transmitting a message transmits a message in response to an occurrence at the event and the goods offered for sale are specifically related to the occurrence.