US 2002/0120930 A1 · Systems and methods for encouraging advertising consumption

Abstract

Systems and methods rewarding consumption of broadcast advertising as a means of encouraging further consumption of broadcast advertising. Further disclosed are systems and methods for measuring the effect of rewarding broadcast audience members for consumption of advertising. The system includes a broadcast infrastructure, a mechanism for verifying actual consumption of advertising by an individual audience member and a mechanism for rewarding the audience member in return for the actual consumption. The method includes the steps of broadcasting advertising to an audience verifying actual consumption of the advertising by an individual and rewarding the individual in return for the actual consumption. Measurement of effect is achieved by correlating an individual's advertising consumption to subsequent purchase behavior.

Claims59

Dependent claims

A system for encouraging consumption of advertising content by individual broadcast audience members belonging to a plurality of broadcast audience members by rewarding the individual broadcast audience member that consumes advertising content, the system comprising:

(a) a first data collection mechanism, said first data collection mechanism designed and configured to ascertain a time at which, and a channel on which, content is consumed by an individual broadcast audience member belonging to the plurality of broadcast audience members;
(b) a second data collection mechanism, said second data collection mechanism designed and configured to determine a time at which, and a channel on which, the advertising content is broadcast;
(c) a comparison mechanism, said comparison mechanism designed and configured to determine actual consumption of the advertising content by said individual broadcast audience member belonging to the plurality of broadcast audience members;
and (d) a reward mechanism, said reward mechanism designed and configured to credit an account of said individual broadcast audience member belonging to the plurality of broadcast audience members with a reward;
wherein said first data collection mechanism and said second data collection mechanism are each capable of communicating collected data to said comparison mechanism;
and
wherein said comparison mechanism is capable of communicating data concerning said actual consumption to said reward mechanism.

4 more elements

Dependencies are inferred from the claim text.

Systems and methods for encouraging advertising consumption

Life of this patent

Systems and methods for encouraging advertising consumption

Life of this patent

Abstract

Claims59