System for automated generation, testing and optimization of content, design and presentations

A computer-implemented method of automatically building a research database for improving the effectiveness of an output product for presentation to an end user, the method comprising the steps of:

• receiving input material in digital form, the input material encoding one or more of the data types raw data, text, graphics, video and audio materials;
• identifying an intended receiver of the output product;
• creating a first output product comprising the input material and having a design responsive to the intended receiver;
• delivering the first output product to the intended receiver;
• receiving results from the intended receiver in response to the first output product;
• measuring an effectiveness of the first output product with respect to the intended receiver by comparing the received results to a predetermined criterion;
• identifying a correlation between the measured effectiveness and the first output product;
• and
• storing indicia representative of the first output product, the measured effectiveness and the intended receiver as a first test case in the research database.

A method of automatically generating an output product for presentation to an end user comprising the steps of:

• initializing an automated output product optimization system;
• using the system, generating a first output product;
• testing the first output product for effectiveness based on responses of recipients to the first output product;
• modifying the system based on the results of the testing step;
• and
• repeat the generating, testing and modifying steps to improve effectiveness of the output product.