Method and system for profiling iTV users and for providing selective content delivery
AssigneeCox Communications, Inc.
InventorsDevin F. Hosea, Richard S. Zimmerman, Arthur P. Rascon, Anthony Scott Oddo, Nathaniel Thurston
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Abstract
A method for profiling an iTV user. The method comprises gathering user-requested content information from iTV interactions, correlating content-associated profile information from a rating service with the user-requested content information, and developing a profile of the user based on the content-associated profile information correlated with the user-requested content information.
Claims69
A method for profiling an iTV user, comprising:
- gathering user-requested content information from iTV interactions;
- correlating content-associated profile information from a rating service with the user-requested content information;
- and
- developing a profile of the user based on the content-associated profile information correlated with the user-requested content information.
A set-top box for profiling an iTV user, comprising:
- a memory for storing a program;
- and
- a processor operative with the program to:
- (a) gather user-requested content information from iTV interactions;
- (b) correlate content-associated profile information from a rating service with the user-requested content information;
- and
- (c) develop a profile of the user based on the content-associated profile information correlated with the user-requested content information.
A computer readable medium comprising instructions for profiling an iTV user by performing the acts of:
- gathering user-requested content information from iTV interactions;
- correlating content-associated profile information from a rating service with the user-requested content information;
- and
- developing a profile of the user based on the content-associated profile information correlated with the user-requested content information.
A method for targeted advertising to an iTV user, comprising:
- receiving a plurality of advertisements, wherein each of the advertisements includes advertising information containing instructions with desired iTV user profiles for the advertisement;
- using a developed user profile along with the desired iTV user profiles from the plurality of advertisements to determine which of the plurality of advertisements to present to the iTV user as a targeted advertisement;
- and
- presenting the targeted advertisement to the iTV user.
A method of profiling an iTV user, comprising:
- providing profiles on a plurality of iTV programs;
- monitoring which of said plurality of iTV programs the user accesses;
- and
- developing a profile of the user based on the profiles of the iTV programs accessed by the user.
A set-top box for profiling an iTV user, comprising:
- a memory for storing a program;
- and
- a processor operative with the program to:
- (a) monitor which of a plurality of programs the user views;
- and
- (b) develop a profile of the user based on predetermined profiles of the programs viewed by the user.
A computer for profiling an iTV user, comprising:
- a memory for storing a program;
- and
- a processor operative with the program to:
- (a) monitor which of a plurality of programs the user views;
- and
- (b) develop a profile of the user based on predetermined profiles of the television programs viewed by the user.
A system for delivering selective advertising to an iTV user, comprising:
- a database containing profile data on a plurality of iTV programs;
- means for monitoring which of said plurality of iTV programs the user accesses;
- means for developing a profile of the user using profile data of the iTV programs accessed by the user;
- and
- means for matching the user with an advertisement based on the developed user profile.
A system for delivering targeted advertisements to a client iTV of a user, comprising:
- a local server computer for providing iTV access to the user;
- a set-top box at the client iTV linked to the local server computer, the set-top box including means for monitoring which of a plurality of iTV programs the user accesses and means for developing a profile of the user based on predetermined profile data of iTV programs accessed by the user;
- a remote server computer linked to said local server computer and including means for providing an advertisement to a desired user based on the profile of the desired user and means for transmitting said advertisement to said local server computer for eventual transfer to the set-top box;
- and
- wherein the set-top box further contains means for matching the advertisement with the profile of the user.
A computer readable medium comprising a program for profiling an iTV user by performing the acts of:
- monitoring which of a plurality of fly programs having predetermined profiles the user accesses;
- and
- developing a profile of the user based on the profiles of the ITV programs accessed by the user.
A computerized method of profiling iTV users and selectively delivering content to said users, comprising:
- providing profiles of a plurality of iTV programs, said profiles including demographic data of persons known to have viewed the iTV programs;
- monitoring which of said plurality of iTV programs each of said users visits;
- inferring a profile of each user based on the profiles of the iTV programs visited by the user;
- identifying a target group of said users who would be receptive to receiving certain content based on the profiles of the target group;
- and
- selectively delivering the content to users of the target group.
A program module for a set-top box, comprising:
- a sniffer for gathering user-requested content information from iTV interactions of a user;
- a profiler for correlating content-associated profile information from a rating service with the user-requested content information and for developing a profile of the user;
- and
- a matcher for recommending content to the user based on the profile of the user.
Dependencies are inferred from the claim text.