Apparatus and method for providing compensation for advertisement viewing and/or participation and/or for survey participation

An apparatus for providing compensation for viewing and/or for participating in an advertisement, comprising:

• a transmitter for transmitting a request to obtain information regarding at least one of a good, a product, and a service;
• a receiver for receiving information regarding at least one of a good, a product, and a service;
• a processor for processing said information;
• and
• a display device for displaying said information;
• wherein said receiver receives an advertisement, and further wherein information regarding at least one of an individual's viewing of the advertisement, the individual's participation in the advertisement, and the individual's interaction with the advertisement, is transmitted by said transmitter to a central processing computer, and further wherein said central processing computer at least one of determines and computes at least one of a compensation, a reward, a rebate, and an incentive, associated with the at least one of the individual's viewing of the advertisement, the individual's participation in the advertisement, and the individual's interaction with the advertisement.

A method for providing compensation for viewing and/or for participating in an advertisement, comprising:

• receiving a request to obtain information regarding at least one of a good, a product, and a service;
• storing information regarding at least one of the at least one of a good, a product, and a service, advertisement information, and at least one advertisement;
• processing said request to receive information regarding the at least one of a good, a product, and a service;
• at least one of identifying and selecting an advertisement to provide to the information requesting individual upon the information requesting individual placing an order to at least one of purchase and lease at least one of a good, a product, and a service;
• transmitting said advertisement to a communication device associated with the information requesting individual;
• at least one of monitoring the requesting individual's at least one of viewing of and participation in the advertisement;
• determining an amount of at least one of a compensation, a reward, a rebate, and an incentive, earned by the information requesting individual;
• and
• at least one of adjusting and reducing the at least one of a purchase price and a lease price associated with the order by at least a portion of the amount of said at least one of a compensation, a reward, a rebate, and an incentive.