Commercial message transmitting and receiving system and commercial message transmitting and receving method using same

A commercial message transmitting and receiving system to transmit and receive commercial message materials comprising;

• an advertiser terminal to distribute a plurality of said commercial message materials and a plurality of pieces of commercial message/identification information each corresponding to each of said plurality of said commercial message materials over a same channel and during a same time period;
• a broadcast station terminal to create and output a scaled-down and synthesized image obtained by scaling down and synthesizing each of images of said plurality of said commercial message materials and multi-channeled voices obtained by assigning each of voices of said plurality of said commercial message materials to a plurality of voice channels each being different from each other and, at a same time, to synthesize and output said plurality of pieces of said commercial message/identification information;
• a transmitting device to modulate said scaled-down and synthesized image and said multi-channeled voices fed from said broadcast station terminal and to transmit them as program data and, at a same time, to modulate and transmit said plurality of pieces of said commercial message/identification information fed from said broadcast station terminal;
• and
• a receiving terminal to display said scaled-down and synthesized image transmitted from said transmitting device and to expand and display, when one commercial message material out of said plurality of said commercial message materials contained in said scaled-down and synthesized images is selected, images of said commercial message material manually selected and, at a same time, to output voices of said voice channels of said commercial message materials manually selected out of said plurality of voice channels contained in said multi-channeled voices.

A commercial message transmitting and receiving method, comprising:

• a step of distributing a plurality of commercial message materials and a plurality of pieces of commercial message/identification information each corresponding to each of said plurality of said commercial message materials over a same channel and during a same time period from an advertiser terminal to a broadcast station terminal;
• a step of scaling down and synthesizing each of said plurality of said commercial message materials to create a scaled-down and synthesized image in said broadcast station terminal and outputting said scaled-down and synthesized image to a transmitting device;
• a step of assigning each of voices of said plurality of said commercial message materials to voice channels each being different from each other to create multi-channeled voices in said broadcast station terminal and of outputting multi-channeled voices to said transmitting device;
• a step of synthesizing said plurality of pieces of said commercial message/identification information in said broadcast station terminal and of outputting them;
• a step of modulating, in said transmitting device, said scaled-down and synthesized image and multi-channeled voices fed from said broadcast station terminal and transmitting as program data to a receiving terminal and modulating said plurality of pieces of said commercial message/identification information fed from said broadcast station terminal and outputting them to said receiving terminal;
• a step of automatically selecting one commercial message material out of said plurality of said commercial message materials transmitted as said scaled-down and synthesized image and multi-channeled voices from said transmitting device, based on attribute information of viewers and said plurality of pieces of said commercial message/identification information input in advance in said receiving terminal;
• and
• a step of expanding and displaying images of said commercial message materials automatically selected out of images of said plurality of said commercial message materials contained in said scaled-down and synthesized images in said receiving terminal and of outputting voice channels of said commercial message materials automatically selected out of a plurality of said voice channels contained in said multi-channeled voice.

A commercial message transmitting and receiving method, comprising:

• a step of distributing a plurality of a commercial message materials and a plurality of pieces of a commercial message/identification information each corresponding to each of said plurality of said commercial message materials over a same channel and during a same time period from a advertiser terminal to a broadcast station terminal;
• a step of scaling down and synthesizing each of said plurality of said commercial message materials to create a scaled-down and synthesized image in said broadcast station terminal and of outputting said scaled-down and synthesized image to a transmitting device;
• a step of assigning each of voices of said plurality of said commercial message materials to a voice channels each being different from each other to create multi-channeled voices in said broadcast station terminal and of outputting said multi-channeled voices to said transmitting device;
• a step of synthesizing said plurality of pieces of said commercial message/identification information in said broadcast station terminal and of outputting them;
• a step of modulating, in said transmitting device, said scaled-down and synthesized image and said multi-channeled voices fed from said broadcast station terminal and transmitting as program data to a receiving terminal and modulating said plurality of pieces of said commercial message/identification information fed from said broadcast station terminal and outputting them to said receiving terminal;
• a step of synthesizing said plurality of pieces of said commercial message/identification information in said broadcast station terminal and of outputting them;
• a step of modulating, in said transmitting device, said scaled-down and synthesized image and said multi-channeled voices fed from said broadcast station terminal and transmitting as program data to said receiving terminal and modulating said plurality of pieces of said commercial message/identification information fed from said broadcast station terminal and outputting them to said receiving terminal;
• a step of displaying said scaled-down and synthesized image in said receiving terminal;
• a step of manually selecting one commercial message material out of said plurality of said commercial message materials contained in said scaled-down and synthesized image displayed by said receiving terminal;
• and
• a step of expanding images of said commercial message materials manually selected out of images of said plurality of said commercial message materials contained in said scaled-down and synthesized image and of outputting voices of said voice channels of said commercial message materials manually selected out of said plurality of said voice channels contained in said multi-channeled voices.