Method for determining if a publication has not been read

Abstract

A system and method for monitoring and for obtaining statistical information about the level of readership of promotional materials, includes providing with promotional materials RF ID tags which only become deactivated when a reader has opened the promotional material. Non-opened promotional material which has been discarded is scanned with a receiver/scanner device which identifies the promotional material pieces that have not been opened, including, optionally, the identity of the addressees who have not opened the promotional materials. Thus, statistical information and profile information is developed which improves the ability of targeting individuals for receipt of promotional materials.

Dependencies are inferred from the claim text.