Broadcast system and advertising method for use in the same

A broadcast system comprising a broadcast station and a television broadcast receiver connected to said broadcast station by a two-way channel, wherein

• said television broadcast receiver comprises a browser unit for reproducing display data coded by the Hyper Text Markup Language, and an Internet access unit for accessing the Internet to obtain display data coded by the Hyper Text Markup Language, and wherein
• said broadcast station transmits, prior to or during the transmission of contents an advertising scenario header for at least instructing what kind of advertising information should be reproduced and in what way, and
• during the reception and reproduction of said contents said television broadcast receiver accesses said display data on the Internet by means of said Internet access unit and reproduces information, obtained by accessing said display data, as said advertising information by means of said browser unit in accordance with the contents of said advertising scenario header received from said broadcast station.

A broadcast system comprising a broadcast station and a television broadcast receiver connected to said broadcast station by a two-way channel, wherein

• said television broadcast receiver comprises a browser unit for reproducing display data coded by the Hyper Text Markup Language, a storage unit for storing at least one piece of advertising information made up of display data coded by the Hyper Text Markup Language, and an Internet access unit for accessing the Internet to obtain display data coded by the Hyper Text Markup Language, and wherein
• said broadcast station transmits, prior to or during the transmission of contents an advertising scenario header for at least instructing what kind of advertising information should be reproduced and in what way, and
• during the reception and reproduction of said contents said television broadcast receiver reproduces said advertising information stored in said storage unit by means of said browser unit and accesses said display data on the Internet by means of said Internet access unit and reproduces information, obtained by accessing said display data, as said advertising information by means of said browser unit in accordance with the contents of said advertising scenario header received from said broadcast station.

An advertising method for use in a broadcast system comprising a broadcast station and a television broadcast receiver connected to said broadcast station by a two-way channel, wherein

• said television broadcast receiver comprises a browser unit for reproducing display data coded by the Hyper Text Markup Language, and a storage unit for storing at least one piece of advertising information made up of display data coded by the Hyper Text Markup Language, and wherein
• an advertising scenario header for at least instructing what kind of advertising information should be reproduced and in what way, is transmitted from said broadcast station to said television broadcast receiver prior to or during the transmission of contents and
• during the reception and reproduction of said contents said television broadcast receiver reproduces said advertising information stored in said storage unit by means of said browser unit in accordance with the contents of said advertising scenario header received from said broadcast station.

An advertising method for use in a broadcast system comprising a broadcast station and a television broadcast receiver connected to said broadcast station by a two-way channel, wherein

• said television broadcast receiver comprises a browser unit for reproducing display data coded by the Hyper Text Markup Language, and an Internet access unit for accessing the Internet to obtain display data coded by the Hyper Text Markup Language, and wherein
• an advertising scenario header for at least instructing what kind of advertising information should be reproduced and in what way, is transmitted from said broadcast station to said television broadcast receiver prior to or during the transmission of contents and
• during the reception and reproduction of said contents said television broadcast receiver accesses said display data on the Internet by means of said Internet access unit and reproduces information, obtained by accessing said display data, as said advertising information by means of said browser unit in accordance with the contents of said advertising scenario header received from said broadcast station.

An advertising method for use in a broadcast system comprising a broadcast station and a television broadcast receiver connected to said broadcast station by a two-way channel, wherein

• said television broadcast receiver comprises a browser unit for reproducing display data coded by the Hyper Text Markup Language, a storage unit for storing at least one piece of advertising information made up of display data coded by the Hyper Text Markup Language, and an Internet access unit for accessing the Internet to obtain display data coded by the Hyper Text Markup Language, and wherein
• an advertising scenario header for at least instructing what kind of advertising information should be reproduced and in what way, is transmitted from said broadcast station to said television broadcast receiver prior to or during the transmission of contents and
• during the reception and reproduction of said contents said television broadcast receiver reproduces said advertising information stored in said storage unit by means of said browser unit and accesses said display data on the Internet by means of said Internet access unit and reproduces information, obtained by accessing said display data, as said advertising information by means of said browser unit in accordance with the contents of said advertising scenario header received from said broadcast station.