Systems and methods for replacing television signals
OwnerBrian L. Klosterman, Douglas B. Macraeinventors
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Abstract
The present invention provides methods and systems to substitute alternative video and/or audio signals and/or graphics and/or text to be displayed on the viewer's television display monitor for the video and/or audio signals that would otherwise be displayed according to the channel to which the viewer has tuned the television set. One aspect of the present invention provides methods and systems to replace and/or modify the advertisements that can be seen and heard by the television viewer.
Claims8
A method for substituting alternative video and/or audio signals and/or graphics and/or text to be displayed on the viewer's television display monitor in the place of the video and/or audio signals that would otherwise be displayed according to the channel to which the viewer has tuned the television set, comprising the steps of:
- monitoring at the head end provider an outgoing television signal for a first particular channel;
- identifying the point in said outgoing television signal at which said signal begins to carry advertising information;
- inserting in said outgoing television signal on said first particular channel an instruction to any television that receives said television signal to change channels.
A system for substituting alternative video and/or audio signals and/or graphics and/or text to be displayed on the viewer's television display monitor in the place of the video and/or audio signals that would otherwise be displayed according to the channel to which the viewer has tuned the television set, comprising:
- means at the head end provider to monitor an outgoing television signal for a first particular channel;
- means to identify the point in said outgoing television signal at which said signal begins to carry advertising information;
- means to insert in said outgoing television signal on said first particular channel an instruction to any television that receives said television signal to change channels.
Dependencies are inferred from the claim text.