Brand resource management system

Abstract

A brand resource management system that enables a brand owner and its licensing partner, sponsorship and media partners (“partners”) to work faster and more cohesively by streamlining business processes and information flows; accelerate the development and approval of new products and campaigns; make smarter decisions through deeper understanding of business performance; and partner more effectively with key retailers. The brand resource management system is a secure, partner/server, Internet-based, system that automates all aspects of a brand resource management, and in so doing, minimizes costs and maximizes revenues. The system is used by brand owners and their partners. It provides fast, effective, and secure mechanisms for: reporting sales data and royalties, analyzing and reporting on collected sales data, managing the product development process, from concept submission, through review and modification, and on to final approval, and creating and communicating contract terms between owners and partners. In one embodiment, BRMS includes a server application that includes a number of modules, each providing a core set of tasks. These modules include: a Central Administration module, a Sales Reporting module, a Budgeting and Forecast module, a Sales Analysis, an Approvals module, a Contract Management module, and a Digital Style Guide module.

Dependencies are inferred from the claim text.