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US 12,771,892 B2Granted
Affinity profile system and method
AssigneeThinkAnalytics Ltd.
InventorsPeter Docherty, Christopher McGuire, Edward Young
Life of this patent
Estimating the term…
Abstract
A computer-implemented method of using affinity profiles to obtain audience segments, the method comprises: obtaining affinity profiles for a plurality of users of a content distribution system, wherein each affinity profile comprises at least one selected affinity category or affinity category score, and the affinity categories are selected from a stored set of affinity categories, each representing a user's affinity for a respective subject area; and categorizing each user into one or more of a plurality of user segments based on their affinity profile.
Claims19
A computer-implemented method of using affinity profiles to obtain audience segments, the method comprising:
- obtaining or generating affinity profiles for a plurality of users of a content distribution system,
- wherein the affinity profiles comprise an affinity profile for each user of a plurality of users and the affinity profiles are based on user records that represent at least one of television, other content selection or viewing by the users using user devices,
- wherein the user record for each user comprises or represents content metadata associated with the television content or other content selected by the user, and the content metadata is obtained from a stored ontology,
- wherein the user record for each user does not include data representing socio-economic or demographic status, and
- wherein each affinity profile comprises a plurality of selected affinity categories and an affinity category score for each of the plurality of selected affinity categories, and the affinity categories are selected from a stored set of affinity categories, each representing a user's affinity for a respective subject area;
- and
- categorizing each user into one or more of a plurality of user segments based on their affinity profile which is based on their user record such that the obtaining or generating of the affinity profiles for each user is independent of, or is performed without taking into account, data representing socio-economic or demographic status of the users;
- and
- transmitting, by a content distribution system, television content or other content to each of the plurality of users using a content distribution system,
- wherein each user device displays an electronic programme guide (EPG) or other user interface that is operable by a user to select one or more items of television content or the other items of content, and in response to the selections, the distribution system distributes the selection of the items of television content or the other items of content to the user devices for viewing by the users during content viewing sessions.
7 more elements
A system comprising processing circuitry configured to:
- obtain or generate affinity profiles for a plurality of users of a content distribution system,
- wherein the affinity profiles comprise an affinity profile for each user of a plurality of users and the affinity profiles are based on user records that represent at least one of television, other content selection or viewing by the users using user devices,
- wherein the user record for each user comprises or represents content metadata associated with the television content or other content selected by the user, and the content metadata is obtained from a stored ontology,
- wherein the user record for each user does not include data representing socio-economic or demographic status, and
- wherein each affinity profile comprises a plurality of selected affinity categories and an affinity category score for each of the plurality of selected affinity categories, and the affinity categories are selected from a stored set of affinity categories, each representing a user's affinity for a respective subject area;
- and
- categorize each user into one or more of a plurality of user segments based on their affinity profile which is based on their user record such that the obtaining or generating of the affinity profiles for each user is independent of, or is performed without taking into account, data representing socio-economic or demographic status of the users;
- and
- transmit, by a content distribution system, television content or other content to each of the plurality of users,
- wherein each user device displays an electronic programme guide (EPG) or other user interface that is operable by a user to select one or more items of television content or other items of content, and in response to the selections, the distribution system distributes the selection of the items of television content or the other items of content to the user devices for viewing by the users during content viewing sessions.
7 more elements
Dependencies are inferred from the claim text.