Pre-recorded video ads play in video call wait room

A computing system for managing user communication within a single call session, the computing system comprising:

• at least one computing processor;
• and
• memory comprising instructions that, when executed by the at least one computing processor, enable the computing system to:
• initiating, by a content delivery injection server, a handshake with a video conferencing system to establish a communication session associated with at least one user device;
• determining an event classification associated with the communication session based on metadata associated with the communication session received from the video conferencing system;
• identifying at least one pre-recorded media asset from a content library, the identifying based on the event classification and one or more content selection criteria;
• retrieving, by the content delivery injection server, an access credential and/or application programming interface (API) token provided by the video conferencing system authorizing delivery of third-party content through a waiting-room graphical interface of the video conferencing system;
• transmitting, by the content delivery injection server, the at least one identified pre-recorded media asset through an API associated with the video conferencing system to the at least one user device;
• displaying the pre-recorded media asset within the waiting-room graphical user interface prior to initiation of a live video conference, wherein the pre-recorded media asset is dynamically identified and displayed in real time;
• logging engagement data associated with display of the pre-recorded media asset, the engagement data comprising at least one of duration of viewing, number of participants, or interaction events;
• and
• storing, in an engagement database, the logged engagement data for subsequent retrieval and analysis,
• wherein the communication session is maintained without termination and the displaying of the pre-recorded media asset occurs within the existing communication session's established transport and encryption context, without establishing any parallel media session or renegotiating any session security or transport parameters.

A non-transitory computer readable medium comprising instructions that when executed by a processor enable the processor to execute a computer implemented method, the method comprising:

• initiating, by a content delivery injection server, a handshake with a video conferencing system to establish a communication session associated with at least one user device;
• determining an event classification associated with the communication session based on metadata associated with the communication session received from the video conferencing system;
• identifying at least one pre-recorded media asset from a content library, the identifying based on the event classification and one or more content selection criteria;
• retrieving, by the content delivery injection server, an access credential and/or application programming interface (API) token provided by the video conferencing system authorizing delivery of third-party content through a waiting-room graphical interface of the video conferencing system;
• transmitting, by the content delivery injection server, the at least one identified pre-recorded media asset through an API associated with the video conferencing system to the at least one user device;
• displaying the pre-recorded media asset within the waiting-room graphical user interface prior to initiation of a live video conference, wherein the pre-recorded media asset is dynamically identified and displayed in real time;
• logging engagement data associated with display of the pre-recorded media asset, the engagement data comprising at least one of duration of viewing, number of participants, or interaction events;
• and
• storing, in an engagement database, the logged engagement data for subsequent retrieval and analysis,
• wherein the communication session is maintained without termination and the displaying of the pre-recorded media asset occurs within the existing communication session's established transport and encryption context, without establishing any parallel media session or renegotiating any session security or transport parameters.