System and method for creating virtual reality stores optimized for product uses

A system comprising:

• control circuitry configured to:
• generate for display, according to a field of view, a virtual reality (VR) shopping interface based on a layout for a plurality of products, wherein;
• the generating for display the VR shopping interface based on the layout comprises, in a first state, representing the plurality of products in a virtual store,
• wherein the layout is based on a pre-established, originally authored VR model, and
• wherein the layout indicates a different position with respect to the field of view for each of the plurality of products according to which the plurality of products are to be displayed;
• determine a product of interest from the plurality of products, the layout indicating a position with respect to the field of view for the product of interest, wherein the product of interest is located at a first virtual location with respect to the virtual store;
• based at least in part on the determined product of interest, identify a product use, wherein the product use comprises an activity to be performed by way of the product of interest;
• identify a recommended product from the plurality of products based on the product use comprising the activity to be performed by way of the product of interest, the layout indicating a first position with respect to the field of view for the recommended product, wherein the recommended product is located at a second virtual location with respect to the virtual store;
• compare a first relationship between the product of interest and the product use with a second relationship between the recommended product and the product use;
• and
• based at least in part on the identifying the recommended product based on the product use comprising the activity to be performed by way of the product of interest:
• generate, based at least in part on the pre-established, originally authored VR model, an optimized layout to indicate a second position with respect to the field of view for the recommended product, wherein the position and the second position in the optimized layout are determined based at least in part on the compared first and second relationships;
• and
• generate for display the VR shopping interface based on the optimized layout, wherein:
• the generating for display the VR shopping interface based on the optimized layout comprises, in a second state, representing simultaneously both the product of interest at the position with respect to the field of view for the product of interest and the recommended product at the second position with respect to the field of view for the recommended product, and
• wherein the pre-established, originally authored VR model remains unmodified between the generating for display the VR shopping interface in the first state and the generating for display the VR shopping interface in the second state.

A method comprising:

• generating, for display within a virtual reality (VR) shopping interface in a first state, a representation of a virtual store environment based on a predefined layout corresponding to a field of view,
• wherein the predefined layout is based on a pre-established, originally authored VR model, and
• wherein the predefined layout comprises positional data with respect to the field of view for a plurality of products, wherein each product of the plurality of products is assigned a distinct virtual location within the virtual store environment;
• determining a product of interest from among the plurality of products, the predefined layout indicating a position of the product of interest, wherein the position of the product of interest corresponds to a first virtual location within the virtual store environment;
• identifying, based at least in part on the product of interest, a corresponding product use, the product use comprising an activity to be performed by way of the product of interest;
• selecting, from the plurality of products, a recommended product based on the identified product use, wherein the recommended product is associated with facilitating or enhancing the activity to be performed by way of the product of interest, and the predefined layout indicating a first position of the recommended product, wherein the first position of the recommended product corresponds to a second virtual location within the virtual store environment;
• comparing a first relationship between the product of interest and the product use with a second relationship between the recommended product and the product use;
• optimizing the predefined layout by repositioning the recommended product from the first position to a second position,
• wherein the position and the second position in the optimized layout are determined based at least in part on the compared first and second relationships,
• wherein the second position is determined further based on at least one of:
• the field of view or the position of the product of interest, such that display of the recommended product is within a certain distance of display of the product of interest in the VR shopping interface regardless of a distance between the first virtual location and the second virtual location, and
• wherein the pre-established, originally authored VR model remains unmodified in the optimizing of the predefined layout;
• and
• generating, for display, the VR shopping interface in a second state based on the optimized layout, wherein:
• both the product of interest at the position and the recommended product at the second position are simultaneously rendered,
• wherein the positional data of the product of interest and the recommended product in the optimized layout corresponds to respective levels of natural human visual focus with respect to the field of view, and
• wherein the pre-established, originally authored VR model remains unmodified between the generating for display the VR shopping interface in the first state and the generating for display the VR shopping interface in the second state.