Container for storing and serving frozen confectionery items

A thermally insulated container for storing and serving frozen confectionery items, the container comprising:

• a thermally insulated housing defining an insulated chamber, the thermally insulated housing having at least one openable side to allow access to the chamber;
• a product storage assembly mounted within the insulated chamber, the product storage assembly comprising:
• a frame having at least three walls thereby delineating a three-sided perimeter;
• at least one product container for containing a plurality of the frozen confectionery items, the at least one product container being positioned within the frame;
• at least a first reservoir of phase change material, positioned in contact with the frame or the at least one product container;
• wherein the product storage assembly is mounted such that it is separated from the thermally insulated housing by an air gap, the air gap having a width of 1 mm to 10 mm, wherein the air gap extends around all sides of the at least one product container and is present over at least 80 percent of the internal surface area of the thermally insulated housing and wherein the at least one product container is engageable within the frame such that the at least one product container can be moved relative to the frame in a slidable manner.