Cartop advertisement vehicle-based routing and matching

A computer-implemented method, comprising:

• accessing data associated with a vehicle service request, wherein the data associated with the vehicle service request is indicative of (i) a pick-up location associated with the vehicle service request, (ii) a destination location associated with the vehicle service request, and (iii) a ride preference associated with the vehicle service request;
• determining, from among a plurality of candidate vehicles, a selected vehicle for the vehicle service request based on the data indicative of the vehicle service request, one or more candidate advertisement content items, and one or more candidate routes for one or more of the plurality of candidate vehicles;
• communicating data comprising instructions that are executable by one or more processors of a display device located onboard the selected vehicle to cause the display device to update to display a first advertisement content item;
• determining, based on location data associated with the selected vehicle, that the selected vehicle has arrived at the pick-up location;
• responsive to determining that the selected vehicle has arrived at the pick-up location, communicating data indicative of a request for a second advertisement content item for display;
• receiving, responsive to the request for the second advertisement content item, a second advertisement content item;
• and
• communicating data comprising instructions executable by the one or more processors of the display device located onboard the selected vehicle to cause the display device to update to display the second advertisement content item.

One or more non-transitory computer readable media storing instructions that are executable by one or more processors to perform operations comprising:

• accessing data associated with a vehicle service request, wherein the data associated with the vehicle service request is indicative of (i) a pick-up location associated with the vehicle service request, (ii) a destination location associated with the vehicle service request, and (iii) a ride preference associated with the vehicle service request;
• determining, from among a plurality of candidate vehicles, a selected vehicle for the vehicle service request based on the data indicative of the vehicle service request, one or more candidate advertisement content items, and one or more candidate routes for one or more of the plurality of candidate vehicles;
• communicating data comprising instructions that are executable by one or more processors of a display device located onboard the selected vehicle to cause the display device to update to display a first advertisement content item;
• determining, based on location data associated with the selected vehicle, that the selected vehicle has arrived at the pick-up location;
• responsive to determining that the selected vehicle has arrived at the pick-up location, communicating data indicative of a request for a second advertisement content item for display;
• receiving, responsive to the request for the second advertisement content item, a second advertisement content item;
• and
• communicating data comprising instructions executable by the one or more processors of the display device located onboard the selected vehicle to cause the display device to update to display the second advertisement content item.