Addressable measurement framework

A non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by a processor, cause performance of operations comprising:

• performing a comparison of provider data and panel data to determine a coverage footprint associated with the provider data, the provider data including at least one of return path data or automatic content recognition data reported by media devices, the panel data reported by media device meters;
• determining, based on the comparison, duplicate records among the panel data and the provider data;
• performing de-duplication by removing one record of the duplicate records among the panel data and the provider data;
• and
• outputting an advertisement rating based on the de-duplication.

A method comprising:

• accessing, via a network interface of a computing system, provider data from one or more data provider computing systems to which media devices report at least one of return path data or automatic content recognition data;
• and
• accessing, via the network interface, panel data from media device meters, the media device meters configured to monitor media presented at panelist households,
• performing a comparison of the provider data and the panel data to determine a coverage footprint associated with the provider data;
• determining, based on the comparison, duplicate records among the panel data and the provider data;
• performing de-duplication by selecting one record of the duplicate records among the panel data and the provider data for measurement;
• and
• outputting an advertisement rating based on the de-duplication.