Method for identifying new audiences for content of a content provider

A system comprising:

• a memory;
• and
• a processing device, coupled to the memory, to perform operations comprising:
• providing, for display to a content provider, a user interface (UI) indicating one or more characteristics of existing audiences including a first group of users currently designated to receive content of the content provider, the UI comprising a new audiences UI element selectable to view new audiences to be added to the existing audiences;
• receiving a user selection of the new audiences UI element;
• and
• in response to the user selection of the new audiences UI element,
• identifying, based on the first group of users, a second group of users not currently designated to receive the content of the content provider;
• estimating content related metrics for the second group of users not currently designated to receive the content of the content provider;
• predicting, using a machine learning model and based on the estimated content related metrics for the second group of users, an increase in a number of user actions related to the content of the content provider in response to an addition of the new audiences to the existing audiences, the new audiences comprising at least a sub-group of the second group;
• responsive to the predicted increase satisfying a threshold condition, adding the second group of users to the new audiences;
• and
• causing display of information identifying the new audiences, and an indication of the predicted increased number of user actions related to the content of the content provider in response to the addition of the new audiences to the existing audiences.

A non-transitory computer-readable medium comprising instructions, which when executed by a processing device cause the processing device to perform operations comprising:

• providing, for display to a content provider, a user interface (UI) indicating one or more characteristics of existing audiences including a first group of users currently designated to receive content of the content provider, the UI comprising a new audiences UI element selectable to view new audiences to be added to the existing audiences;
• receiving a user selection of the new audiences UI element;
• and
• in response to the user selection of the new audiences UI element,
• identifying, based on the first group of users, a second group of users not currently designated to receive the content of the content provider;
• estimating content related metrics for the second group of users not currently designated to receive the content of the content provider;
• predicting, using a machine learning model and based on the estimated content related metrics for the second group of users, an increase in a number of user actions related to the content of the content provider in response to an addition of the new audiences to the existing audiences, the new audiences comprising at least a sub-group of the second group;
• responsive to the predicted increase satisfying a threshold condition, adding the second group of users to the new audiences;
• and
• causing display of information identifying the new audiences, and an indication of the predicted increased number of user actions related to the content of the content provider in response to the addition of the new audiences to the existing audiences.