Live media sticker streaming

A system comprising:

• at least one physical processor;
• and
• physical memory comprising computer-executable instructions that, when executed by the physical processor, cause the physical processor to:
• receive, from a broadcaster-user of a live video stream, a selection of (1) an interactive digital sticker and (2) a position for the interactive digital sticker within an active stream frame of the live video stream;
• in response to receiving the selections from the broadcaster-user, render non-interactive image data, corresponding to a non-interactive component of the interactive digital sticker, on top of the active stream frame at the selected position;
• and
• as part of transmitting the live video stream to a device of a viewer of the live video stream, (1) transmit, to the viewer's device, the active stream frame with the non-interactive image data and (2) deliver to the viewer's device, at the active stream frame, interactive digital sticker data corresponding to an interactive component of the interactive digital sticker, wherein the interactive digital sticker data is delivered within a message via a synchronized data channel that corresponds to the live video stream, such that viewer devices that support interactive digital sticker data present the interactive digital sticker and viewer devices that do not support interactive digital stickers present the non-interactive image data.

A non-transitory computer-readable medium comprising one or more computer-readable instructions that, when executed by at least one processor of a computing device, cause the computing device to:

• receive, from a broadcaster-user of a live video stream, a selection of (1) an interactive digital sticker and (2) a position for the interactive digital sticker within an active stream frame of the live video stream;
• in response to receiving the selections from the broadcaster-user, render non-interactive image data, corresponding to a non-interactive component of the interactive digital sticker, on top of the active stream frame at the selected position;
• and
• as part of transmitting the live video stream to a device of a viewer of the live video stream, (1) transmit, to the viewer's device, the active stream frame with the non-interactive image data and (2) deliver to the viewer's device, at the active stream frame, interactive digital sticker data corresponding to an interactive component of the interactive digital sticker, wherein the interactive digital sticker data is delivered within a message via a synchronized data channel that corresponds to the live video stream, such that viewer devices that support interactive digital sticker data present the interactive digital sticker and viewer devices that do not support interactive digital stickers present the non-interactive image data.