Semantic-aware next best action recommendation

An apparatus, comprising:

• circuitry;
• and
• memory storing instructions that when executed by the circuitry causes the circuitry to:
• receive a natural language search objective via an interface;
• generate a search intent embedding based on the natural language search objective using an embedding model;
• generate a semantic relationship score representative of a semantic similarity between the search intent embedding and a playbook of a set of playbooks;
• select a playbook from the set of playbooks based on the semantic relationship score, the playbook comprising a set of filters;
• convert the search intent embedding to a set of search criteria using the set of filters;
• identify a set of content using the search criteria;
• and
• present the set of content at the user interface.

A non-transitory machine readable medium comprising instructions that when executed by circuitry causes the circuitry to:

• receive a natural language search objective via an interface;
• generate a search intent embedding based on the natural language search objective using an embedding model;
• generate a semantic relationship score representative of a semantic similarity between the search intent embedding and a playbook of a set of playbooks;
• select a playbook from the set of playbooks based on the semantic relationship score, the playbook comprising a set of filters;
• convert the search intent embedding to a set of search criteria using the set of filters;
• identify a set of content using the search criteria;
• and
• present the set of content at the user interface.