Transforming data from streaming media

A system comprising:

• one or more processors;
• and
• one or more memory elements including instructions that, when executed, cause the one or more processors to perform operations including:
• obtaining first audio;
• storing a text transcription of the first audio in a searchable database;
• obtaining media content that includes second audio;
• transforming the second audio into textual content;
• identifying, as an exclusion zone for the second audio, a duration of speech comprising one or more spoken words that occur between a first inaudible tone and a second inaudible tone, wherein the first and second inaudible tones signify that the speech that occurs during the exclusion zone is to be omitted from the textual content of the second audio;
• removing words spoken during the exclusion zone from the textual content of the second audio without removing the duration of speech from the second audio;
• determining, based on a search of the searchable database, that remaining textual content of the second audio after removing the words spoken during the exclusion zones matches the text transcription of the first audio;
• and
• inserting the first audio into a content slot in the media content to create an augmented content stream in response to the determination that the textual content of the second audio matches the text transcription of the first audio, wherein the content slot occurs after the exclusion zone in the media content.

A non-transitory computer storage medium encoded with instructions that when executed by a distributed computing system cause the distributed computing system to perform operations comprising:

• obtaining first audio;
• storing a text transcription of the first audio in a searchable database;
• obtaining media content that includes second audio;
• transforming the second audio into textual content;
• identifying, as an exclusion zone for the second audio, a duration of speech comprising one or more spoken words that occur between a first inaudible tone and a second inaudible tone, wherein the first and second inaudible tones signify that the speech that occurs during the exclusion zone is to be omitted from the textual content of the second audio;
• removing words spoken during the exclusion zone from the textual content of the second audio without removing the duration of speech from the second audio;
• determining, based on a search of the searchable database, that remaining textual content of the second audio after removing the words spoken during the exclusion zones matches the text transcription of the first audio;
• and
• inserting the first audio into a content slot in the media content to create an augmented content stream in response to the determination that the textual content of the second audio matches the text transcription of the first audio, wherein the content slot occurs after the exclusion zone in the media content.