System and method for locational messaging

A computerized method of providing a customer incentive to leave a first commercial location and to arrive at a second commercial location, the method comprising:

• displaying a map including the first commercial location and the second commercial location;
• displaying a grid including a plurality of cells on the map;
• receiving a definition of a first geographic area including the first commercial location and a second geographic area including the second commercial location including a selection of cells of the grid;
• receiving a location of a mobile device in the possession of the customer;
• if the mobile device is determined to have come to rest at a location within the first geographic area that includes the first commercial location for a first predetermined time period, then sending a first alert message to the mobile device;
• receiving an input on the first alert message;
• in response to receiving the input on the first alert message, sending an incentive message to the mobile device for the customer to leave the location and go to the second commercial location;
• and
• if after sending the incentive message, the mobile device is determined to be at a location within the second geographic area within a second predetermined time period, then sending to the mobile device a voucher for a merchant located at the second commercial location.