Proactively generated content and personalized feeds available for audiences

A system comprising:

• a memory comprising instructions;
• and
• one or more computer processors, wherein the instructions, when executed by the one or more computer processors, cause the system to perform operations comprising:
• identifying audience parameter values, the audience parameter values indicating which users are members of an audience;
• determining attribute values for a plurality of attributes used to generate items based on the audience parameter values, the attribute values used to identify the members of the audience;
• generating a plurality of items for the audience based on the attribute values, wherein generating each item from the plurality of items comprises:
• creating a prompt based on a type of the item, the attribute values, and the audience parameter values, the prompt being a text description for generating new content;
• selecting a generative artificial intelligence (GAI) tool to generate the item based on the type of item;
• and
• providing the created prompt to the selected GAI tool to obtain the item;
• causing presentation of the generated plurality of items in a user interface (UI);
• receiving on the UI a selection of one of the items from the generated plurality of items;
• and
• transmitting the selected item to one or more members of the audience.

A non-transitory machine-readable storage medium including instructions that, when executed by a machine, cause the machine to perform operations comprising:

• identifying audience parameter values, the audience parameter values indicating which users are members of an audience;
• determining attribute values for a plurality of attributes used to generate items based on the audience parameter values, the attribute values used to identify the members of the audience;
• generating a plurality of items for the audience based on the attribute values, wherein generating each item from the plurality of items comprises:
• creating a prompt based on a type of the item, the attribute values, and the audience parameter values, the prompt being a text description for generating new content;
• selecting a generative artificial intelligence (GAI) tool to generate the item based on the type of item;
• and
• providing the created prompt to the selected GAI tool to obtain the item;
• causing presentation of the generated plurality of items in a user interface (UI);
• receiving on the UI a selection of one of the items from the generated plurality of items;
• and
• transmitting the selected item to one or more members of the audience.