Digital media content management system and method

A system comprising:

• a computing device configured to:
• receive, from a primary content source, based on a request from a user device, primary content configured for a primary display at a premises, wherein the primary content comprises one or more digital watermarks;
• query, based on the one or more digital watermarks in the primary content, one or more local RFID enabled devices at the premises;
• receive, from the one or more local RFID enabled devices, product information,
• determine, based on the product information received from the one or more local RFID enabled devices, secondary content configured for a secondary display;
• automatically send, to the secondary display, the secondary content;
• and
• cause output, via the secondary display, of the secondary content;
• and
• the secondary display configured to:
• output the secondary content.

An apparatus, comprising:

• one or more processors;
• and
• memory storing processor executable instructions that, when executed by the one or more processors, cause the apparatus to:
• receive, from a primary content source, based on a request from a user device, primary content configured for a primary display at a premises, wherein the primary content comprises one or more digital watermarks;
• query, based on the one or more digital watermarks in the primary content, one or more local RFID enabled devices at the premises;
• receive, from the one or more local RFID enabled devices, product information;
• determine, based on the product information received from the one or more local RFID enabled devices, secondary content configured for a secondary display;
• automatically send, to the secondary display, the secondary content;
• and
• cause, via the secondary display, output of the secondary content.