Method for producing effect pigments

A method for manufacturing platelet-shaped effect pigments, comprising the following steps of:

• a) providing a carrier substrate;
• b) applying by printing technology in a controlled manner aqueous washing ink droplets to the carrier substrate in first regions forming a first motif;
• c) applying a reflective coating to the carrier substrate, so that
• in second regions forming a second motif outside the first regions forming a first motif, reflective coating is deposited on the carrier substrate in the form of a regular, contiguous grid,
• wherein the first regions forming a first motif and having the washing ink droplets form regular islands within the regular, contiguous grid;
• in the first regions forming a first motif, reflective coating is deposited above the washing ink droplets;
• d) removing the washing ink droplets in the first regions together with the reflective coating present thereon and isolating the removed reflective coating in the form of platelet-shaped effect pigments,
• wherein the remaining carrier substrate has a reflective coating in the form of a regular, contiguous grid only in the second regions forming a second motif.