Filtering and scoring of web content

A content scoring system for scoring communication content derived from a content collection, the system comprising:

• at least one data processor;
• and
• a memory storing instructions which, when executed by the at least one data processor, result in operations comprising:
• a content database storing the content collection containing a plurality of content items collected from one or more social media platforms or online publications, the plurality of content items being associated with a first set of data related to the social media platform or online publication from which individual content items of the content collection were collected, and a second set of data associated with particular content items, the second set of data including one or more metrics evaluating the content items;
• a scoring generator for scoring the content items contained in the content collection to produce scored content items, the scoring characterizing a performance of the content items and being based in part on the first and second sets of data, the scoring generator comprising:
• a determination processor configured for:
• weighting the first set of data relative to at least one parameter, and further for weighting the one or more metrics of the second set of data,
• calculating a raw content item performance score for each collected content item of the content collection, the raw content item performance score being based at least partially on the weighting of the first and second data, and
• calculating a content item performance score by applying a normalization function to the raw content items performance score to produce a collection of scored content items;
• and
• a querying processor for querying the one or more social media platforms or online publications in at least a passive manner, so as to continuously receive updated data, the updated data including one or more of updated content items as well as updated first and second sets of data, and adjusting the content item performance score based on the updated data, and ordering each of the score adjusted content items of the content collection in relation to its associated weighted and adjusted first and second set of data, to produce a functionally ordered and score adjusted content collection.

A method for retrieving and scoring online content for use in evaluating communication content, the method comprising:

• querying in a passive and continuous manner, in accordance with a restriction, by a first server computer, via an API connection, a webpage having one or more published items being hosted by a second server computer, each published item including one or more content items, the querying resulting in a query identified content item of interest;
• retrieving, by the first server computer from the second server computer, the query identified content item of interest from the webpage, a first set of data associated with the webpage from which the content item is retrieved, and a second set of data associated with the retrieved query identified content item of interest, the first set of data including a characterization of the webpage from which the content item was retrieved, and the second set of data including one or more metrics evaluating the retrieved content item of interest;
• calculating, by the first server computer, a content item raw performance score for the retrieved query identified content item of interest to produce a raw scored content item, the content item raw performance score being based in part on the first and second sets of data;
• storing, at a database associated with the first server computer, the raw scored content item to produce a collection of raw scored content items;
• and
• weighting, by the first server computer, the raw scored content item relative to one or more of the scored content items in the collection of scored content items to produce a weighted scored content item;
• and
• ordering, by the first server computer, each weighted and scored content item of the content collection to produce a final ordered scored content collection, which order is based at least partially on the restriction and at least partially on the weighted score for each respective content item.