Systems and methods for rendering interactive elements in a live broadcast

An application server, comprising:

• a communication interface;
• a memory storing executable instructions;
• and
• a processor operatively coupled with the communication interface and the memory, the processor configured to execute the executable instructions to cause the application server, at least in part, to:
• identify one or more chroma key areas in a live broadcast created by a creator and streamed to one or more users via a live streaming interactive platform, wherein the one or more chroma key areas comprise at least one of:
• one or more body parts of the creator, at least one element present in a frame being streamed in the live broadcast, and an area defined by the creator within the frame,
• obtain an interactive element to be displayed in the one or more chroma key areas based on user inputs from at least one of the creator and the one or more users in the live streaming interactive platform, and live broadcast data,
• upon obtaining the interactive element, render at least a portion of the interactive element in the one or more chroma key areas of the live broadcast based at least on an image fusion technique, wherein the interactive element is subjected to post-processing for fusing the interactive element with at least a portion of the live broadcast outside the one or more chroma key areas, and
• render the live broadcast of the creator to the one or more users upon post-processing of the interactive element, thereby enabling the one or more users to view the interactive element rendered in the one or more chroma key areas of the live broadcast.

A non-transitory computer-readable storage medium comprising computer-executable instructions that, when executed by an application server, cause the [an] application server to perform a method comprising:

• identifying one or more chroma key areas in a live broadcast created by a creator and streamed to one or more users via a live streaming interactive platform, wherein the one or more chroma key areas comprise at least one of:
• one or more body parts of the creator, at least one element present in a frame being streamed in the live broadcast, and an area defined by the creator within the frame;
• obtaining an interactive element to be displayed in the one or more chroma key areas based on user inputs from at least one of the creator and the one or more users in the live streaming interactive platform, and live broadcast data;
• upon obtaining the interactive element, rendering at least a portion of the interactive element in the one or more chroma key areas of the live broadcast based at least on an image fusion technique, wherein the interactive element is subjected to post-processing for fusing the interactive element with at least a portion of the live broadcast outside the one or more chroma key areas;
• and
• rendering the live broadcast of the creator to the one or more users upon post-processing of the interactive element, thereby enabling the one or more users to view the interactive element rendered in the one or more chroma key areas of the live broadcast.