Apparatus, method and system for providing evaluation and/or optimization of trajectory management services

An aviation advisory module comprising processing circuitry configured to:

• receive data indicative of internal factors and external factors related to route optimization of an aircraft, the internal factors including pilot or operator preferences that define a preferred time of arrival, preferred hazard avoidance strategy, preferred cost management strategy and preferred fuel management strategy, wherein at least some of the external factors include dynamic parameters that are changeable while the aircraft is in-flight including airspace exclusions, architectures and procedures, winds and temperatures aloft, storms, icing, volcanic ash, turbulence, other air traffic and aircraft management flow control initiatives for congestion management;
• generate a guidance output associated with a route of the aircraft based on integration of the internal factors and the external factors to optimize the route for a user-selected cost parameter, wherein the user-selected cost parameter comprises fuel consumption, time consumption, contrail generation or carbon footprint;
• and
• provide a graphical representation of the guidance output showing both the route and a comparison route along with a display box including both comparative data and context information associated with the user-selected cost parameter, wherein the context information comprises information indicative of an impact of following the route, instead of the comparison route, on a cost parameter other than the user-selected cost parameter.