Interactive product placement system and method therefor

A non-transitory computer readable medium comprising instructions for associating a base media with one or more cue points that trigger an advertising event, the instructions when executed causing at least one processing device to:

• define a cue point data structure including cue point metadata that (1) identifies a start point at which advertising material is to be displayed during a presentation of a base media and (2) includes a pointer to the advertising material;
• store the cue point data structure independently from the base media;
• and
• associate the cue point data structure with the base media such that playing the base media causes:
• an interactive visual representation of the advertising material indicated by the pointer to be displayed in association with the calling cue point while the base media is presented, the interactive visual representation configured to, upon user interaction, perform an executable function associated with the advertising event data, and
• an e-commerce transaction of a product or service related to the advertising event to be processed based on user interaction with an object within the visual representation of the advertising material.

A processor-implemented method, comprising:

• receiving, from one or more first servers, a base media to a media player, at least one of a product or a service displayed during presentation of the base media by the media player;
• receiving, from one or more second servers different from the one or more first servers, a cue point data structure associated with the base media to the media player, the cue point data structure including cue point metadata that identifies a start point at which an advertising event is to be presented in the base media and including a pointer to data associated with the advertising event;
• and
• associating the cue point data structure with the base media such that playing the base media causes:
• a calling cue point to be displayed in a media timeline,
• an interactive visual representation of the advertising event indicated by the pointer in the cue point metadata to be displayed in association with the calling cue point while the base media is presented, the interactive visual representation configured to, upon user interaction, perform an executable function associated with the advertising event data, and
• an e-commerce transaction of the product or the service to be processed based on user interaction with an object within the visual representation of the advertising event data.

A processor-implemented method, comprising:

• receiving a playback request for a video production from a video player, the video production at least one of a product or a service displayed during display of the video production by the video player;
• identifying a cue point data structure associated with the video production, the cue point data structure including cue point metadata that identifies a start point at which an advertising event is to be presented in the video production and including a pointer to data associated with the advertising event;
• and
• executing the identified cue point data structure, the video player configured such that, for each set of cue point metadata:
• (a) a calling cue point is displayed in a video timeline associated with the video production,
• (b) the data associated with the advertising event indicated by the pointer in the corresponding set of cue point metadata is retrieved, and
• (c) the advertising event is displayed for a duration indicated in the cue point metadata at the start point identified in the cue point metadata, the advertising event displayed in association with the calling cue point while the base media is presented, the interactive visual representation configured to, upon user interaction, perform an executable function associated with the advertising event data.