Fueling station system for effecting a consumer transaction

A method of displaying content within a retail fueling station environment, the method comprising:

• receiving, at a transaction appliance implemented on a computing system located within the retail fueling station environment, vehicle information about a vehicle from a fuel dispenser over a local area network;
• receiving, at a transaction server implemented on a computing system located remotely outside the retail fueling station environment, the vehicle information from the transaction application over a wide area network;
• processing the vehicle information to determine a consumer characteristic of an occupant of the vehicle;
• obtaining a first content item based on the consumer characteristic for display at the fuel dispenser during a fuel dispensing period;
• and
• obtaining a second content item based on the consumer characteristic for display at the vehicle during the fuel dispensing period,
• wherein the first content item and the second content item include differences based on the consumer characteristic, the first content item being for display at the fuel dispenser, and the second content item being for display at the vehicle.

A method of displaying content within a retail fueling station environment, the method comprising:

• detecting a vehicle proximate to a fuel dispenser;
• obtaining, using a wireless communication module, vehicle information of the vehicle;
• relaying the vehicle information to a transaction server implemented on a computing system located remotely outside the retail fueling station environment;
• obtaining consumer information of an occupant of the vehicle at the transaction server;
• processing the vehicle information and the consumer information to determine one or more consumer characteristics of using the retail fueling station environment;
• determining a first content item for display at the fuel dispenser based on the one or more consumer characteristics;
• determining a second content item for display at the vehicle based on the one or more consumer characteristics;
• displaying the first content item at the fuel dispenser during a fuel dispensing period;
• and
• displaying the second content item at the vehicle during the fuel dispensing period,
• wherein the first content item and the second content item include differences based on the one or more consumer characteristics, the first content item being for display at the fuel dispenser, and the second content item being for display at the vehicle.