Systems and methods for managing and updating register content

A method of providing updated register content to at least one of a plurality of retail location point-of-sale registers, the method comprising:

• receiving an identity of at least one retail location point-of-sale register, the retail location point-of-sale register being positioned at a retail location and managed by the retailer;
• identifying a location associated with the at least one retail location point-of-sale register, the location including an identification of a retail location and a position within the retail location;
• identifying a time for which the updated register content is requested;
• generating a new register content based at least in part on the identity of the at least one retail location point-of-sale register, the location associated with the at least one retail location point-of-sale register, and the time for which the updated register content is requested,
• wherein the new register content includes:
• background content, including at least one of a background image, a background text, a background video, and a background gif;
• and
• a start time at which to display the background content on the retail location point-of-sale register and a time duration for how long to display the background content on the retail location point-of-sale register;
• and
• sending the new register content to the retail location point-of-sale register, wherein the retail location point-of-sale register displays the background content on a background of a display screen associated with the retail location point-of-sale register while simultaneously displaying sales transaction content as an overlay on the foreground of the display screen associated with the retail location point-of-sale register for the time duration starting at the start time,
• wherein generating and sending the new register content occurs independently from sending an application update to the at least one retail location point-of-sale register.

A retail location point-of-sale register comprising:

• a computing system comprising at least one processor communicatively connected to a memory, the memory storing computer-executable instructions comprising a software tool which, when executed causes the retail location point-of-sale register to:
• request, via an application programming interface (API), updated register content, the request including:
• an identity of the retail location point-of-sale register, the retail location point-of-sale register being positioned at a retail location and managed by the retailer;
• a location associated with the retail location point-of-sale register, the location including an identification of a retail location and a position within the retail location;
• and
• a time for which the updated register content is requested;
• receive, from a register content management system, a new register content based at least in part on the identity of the retail location point-of-sale register, the location associated with the retail location point-of-sale register, and the time for which the updated register content is requested,
• wherein the new register content includes:
• background content, including at least one of a background image, a background text, a background video, and a background gif;
• and
• a start time at which to display the background content on the retail location point-of-sale register and a time duration for how long to display the background content on the retail location point-of-sale register;
• display the background content of the new register content on a background of a display screen associated with the retail location point-of-sale register while simultaneously displaying sales transaction content as an overlay on the foreground of the display screen associated with the retail location point-of-sale register for the time duration starting at the start time,
• wherein receiving the new register content occurs independently from receiving an application update for the retail location point-of-sale register.