Matching promotions to telecom user preferences using artificial intelligence

A system for making promotional offers to telecom subscribers in roaming network areas comprising:

• a hardware processor;
• and
• a memory that stores a computer program product, which, when executed by the hardware processor, causes the hardware processor to:
• record promotional preferences of subscribers for receiving promotional calls, the promotional preferences being directly recorded from subscribers by their local telecom provider by contract with the local telecom provider, the promotional preferences including at least one type of promotion the subscriber would like to receive, and at least one type of promotion that subscriber would not like to receive;
• enhance a reach of local promotional service providers to telecom subscribers in roaming network areas based on the recorded promotional preferences of subscribers through a cloud based system by causing the hardware processor to:
• forward subscriber information from a local network telecom service provider to a roaming network service provider;
• measure with the roaming network telecom service provider the subscribers that are present within a roaming network geography;
• detect a duration of the subscriber within the roaming network geography based on communicated updates by a remote telecom service provider to the cloud based system;
• rank subscribers in the roaming network geography by their duration within the roaming network geography, the rank of the subscribers using an optimization model to maximize revenue based on number of telecom messages received by a subscriber, the number of promotions meeting promotional preferences of the subscriber, and by whether the duration of the subscriber is for a subscriber newly entering the roaming network geography;
• generate promotion pools for the subscribers within the roaming network based on their preferences;
• and
• match promotional offers to the subscribers in the promotional pools, through an auction for organizations to submit bids for the promotional offers that is saved to a database based on a number of promotional calls made to the subscribers, using the ranking of subscribers and the promotional preferences.

A computer program product for making promotional offers to telecom subscribers in roaming network areas comprising a computer readable storage medium having computer readable program code embodied therewith, the program instructions executable by a processor to cause the processor to:

• record, using the processor, promotional preferences of subscribers for receiving promotional calls, the promotional preferences being directly recorded from subscribers by their local telecom provider by contract with the local telecom provider, the promotional preferences including at least one type of promotion the subscriber would like to receive, and at least one type of promotion that subscriber would not like to receive;
• enhance a reach of local promotional service providers to telecom subscribers in roaming network areas based on the recorded promotional preferences of subscribers through a cloud based system by causing the hardware processor to:
• forward, using the processor, subscriber information from a local network telecom service provider to a roaming network service provider;
• measure, using the processor, with the roaming network telecom service provider the subscribers that are present within a roaming network geography;
• detect a duration of the subscriber within the roaming network geography based on communicated updates by a remote telecom service provider to the cloud based system;
• rank, using the processor, subscribers in the roaming network geography by their duration within the roaming network geography, the subscribers ranked using an optimization model to maximize revenue based on number of telecom messages received by a subscriber, the number of promotions meeting promotional preferences of the subscriber, and by whether the duration of the subscriber is for a subscriber newly entering the roaming network geography;
• generate, using the processor, promotion pools for the subscribers within the roaming network based on their preferences;
• and
• match promotional offers to the subscribers in the promotional pools, through an auction for organizations to submit bids for the promotional offers that is saved to a database based on a number of promotional calls made to the subscribers, using the ranking of subscribers and the promotional preferences.