Information distribution management device

An information distribution management device configured to manage an information distribution device that distributes information to a plurality of information display devices, the management device comprising:

• processing circuitry configured to
• generate a heat map indicating the necessity of information distribution to a designated target layer for each of the plurality of information display devices and for each time slot;
• estimate the number of users of unique viewing by unique users of the target layer and the number of views by all users for an information display device to which the heat map is applied;
• and
• evaluate the heat map on the basis of the number of unique viewing users of the target layer and the number of views by all users to which the heat map is applied,
• wherein the processing circuitry
• estimates the number of unique viewing users which is the cumulative number of viewing users of the target layer for each time slot corresponding to the heat map,
• evaluates the heat map using the number of views by all users to which the heat map is applied and the number of unique viewing users of the target layer accumulated for each time slot,
• generates the heat map on the basis of a target content rate calculated for each information display device and for each time slot on the basis of the number of views by all users and the number of target views by users of the designated target layer in an information viewing region of the information display device, and
• wherein the information display device is a digital signage arranged indoors or outdoors, and arranged for viewing by a plurality of users who pass indoors or outdoors,
• wherein the processing circuitry generates the heatmap based on user location information, positioning time, and target information,
• wherein the processing circuitry generates the heatmap based on a total number of views, a target number of views, and target inclusion rate,
• wherein the total number of views is the number of viewings of the information display device and is based on the number of people who pass through the viewable area of the information display device, the target number of views is the number of viewings of the information display device by the target users and is based on the number of people who pass through the viewable area of the information display device, and
• wherein the target inclusion rate is the value obtained by dividing the target number of views by the total number of views.