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US 12,214,282 B2Granted
System and method for providing targeted recommendations to segments of users of a virtual space
AssigneeKabam, Inc.
InventorsTian Lan, Bing Liu, Sainath Shenoy, Kenneth Yu, Liang Zhao
Life of this patent
Estimating the term…
Abstract
Targeted recommendations may be provided to specific user segments. The users may be segmented on or more user parameters that facilitate targeted provision of recommendations to the individual segments of users. A recommendation may prompt a user to take a recommended action in the game.
Claims18
A system configured to provide different recommended in-game actions to users of a game and to track and use user responses to the different recommended in-game actions, the system comprising:
- one or more processors configured by machine-readable instructions to:
- determine automatically, by the one or more processors, a first recommended in-game action in the game and a second recommended in-game action in the game;
- determine a first subset of the users and a second subset of the users, such that the first subset of users includes a first user, and such that the second subset of users includes a second user;
- effectuate delivery of the first and second recommended in-game actions to client computing devices associated with different users, such that the first recommended in-game action is delivered to the first subset of users and the second recommended in-game action is delivered to the second subset of users, wherein delivery of the first recommended in-game action includes a first presentation of information pertaining to the first recommended in-game action being presented on a first user interface of a first client computing device, wherein the first client computing device is associated with the first user, and wherein delivery of the second recommended in-game action includes a second presentation of information pertaining to the second recommended in-game action being presented on a second user interface of a second client computing device, wherein the second client computing device is associated with the second user;
- track responses of the users to the delivery of the first and second recommended in-game actions to the client computing devices by:
- (i) determining whether individual users in the first subset of users have effectuated performance of the first recommended in-game action, wherein the first user is determined to have performed the first recommended in-game action through first user input into the first user interface of the first client computing device, and wherein information based on the first user input has been received by the system from the first client computing device, and
- (ii) determining whether individual users in the second subset if users have effectuated performance of the second recommended in-game action, wherein the second user is determined to have performed the second recommended in-game action through second user input into the second user interface of the second client computing device, and wherein information based on the second user input has been received by the system from the second client computing device;
- and
- responsive to receiving information based on user input from the client computing devices, generate a new recommended in-game action for a particular subset of the users, wherein the new recommended in-game action is based on one or more of the first recommended in-game action, the second recommended in-game action, and/or the tracked responses, wherein the tracked responses include the information as received that is based on the first user input and the information as received that is based on the second user input.
6 more elements
A computer-implemented method of providing different recommended in-game actions to users of a game and of tracking and using user responses to the different recommended in-game actions, the method being implemented in a computer system comprising one or more physical processors, the method comprising:
- determining automatically, by the one or more physical processors, a first recommended in-game action and a second recommended in-game action in the game;
- determining a first subset of the users and a second subset of the users, such that the first subset of users includes a first user, and such that the second subset of users includes a second user;
- effectuating delivery of the first and second recommended in-game actions to client computing devices associated with different users, such that the first recommended in-game action is delivered to the first subset of users and the second recommended in-game action is delivered to the second subset of users, wherein delivery of the first recommended in-game action includes a first presentation of information pertaining to the first recommended in-game action being presented on a first user interface of a first client computing device, wherein the first client computing device is associated with the first user, and wherein delivery of the second recommended in-game action includes a second presentation of information pertaining to the second recommended in-game action being presented on a second user interface of a second client computing device, wherein the second client computing device is associated with the second user;
- tracking responses of the users to the delivery of the first and second recommended in-game actions the client computing devices by:
- (i) determining whether individual users in the first subset of users have effectuated performance of the first recommended in-game action, wherein the first user is determined to have performed the first recommended in-game action through first user input into the first user interface of the first client computing device, and wherein information based on the first user input has been received by the system from the first client computing device, and
- (ii) determining whether individual users in the second subset if users have effectuated performance of the second recommended in-game action, wherein the second user is determined to have performed the second recommended in-game action through second user input into the second user interface of the second client computing device, and wherein information based on the second user input has been received by the system from the second client computing device;
- and
- responsive to receiving information based on user input from the client computing devices, generating a new recommended in-game action for a particular subset of the users, wherein the new recommended in-game action is based on one or more of the first recommended in-game action, the second recommended in-game action, and/or the tracked responses, wherein the tracked responses include the information as received that is based on the first user input and the information as received that is based on the second user input.
5 more elements
Dependencies are inferred from the claim text.