Systems and methods for additive manufacturing of a golf club having an insert structure

A golf club head, comprising:

• a metal body comprising a front wall, a crown, and a sole side, and a front opening in the front wall, wherein an aperture is formed in an exterior surface of the body at a location that is adjacent a heel side;
• a metal face component secured to the body within the front opening;
• and
• a lattice structure that comprises a plurality of geometric cells forming voids, wherein the plurality of geometric cells vary across at least a portion of the lattice structure,
• wherein the lattice structure comprises a plurality of beams that vary in at least two of a length, a thickness, a shape, or a size,
• wherein at least a portion of the lattice structure extends from the sole side and the front wall, wherein the lattice structure is at least partially positioned between the location of the aperture and the sole side and the lattice structure extends rearwardly, in a front-back direction, beyond the location of the aperture, and
• wherein the lattice structure is secured to the face component.