System and method for attaching embroidered design elements to clothing articles using magnetism

A system for attaching design elements to an article of clothing, the system comprising:

• an embroidered design element;
• a conductive layer formed of a non-metal bendable material with a plurality of magnetically attractive balls coupled to the conductive layer, wherein:
• the conductive layer has a shape corresponding to a shape of the embroidered design element;
• and
• the conductive layer is coupled to a back surface of the embroidered design element;
• and
• a coupling member comprising a plurality of magnets coupled to a flexible substrate, wherein the flexible substrate is bendable between the plurality of magnets, and wherein the conductive layer is releasably and magnetically coupled to the coupling member with an article of clothing between the conductive layer and the coupling member and does not require alignment of magnets.