Systems and methods of digital tracking of wellness programs

A non-transient computer-readable media containing a plurality of machine-readable instructions that, when executed, perform a method of managing a wellness program for pets through a clinic, the method comprising:

• customizing a wellness program for a pet to include one or more products or services provided by one or more manufacturers or veterinarians associated with the clinic;
• tracking usage of the one or more products or services provided under the wellness program by the pet;
• receiving information on one or more of payments to the one or more veterinarians for services rendered under the wellness program and commissions to the one or more manufacturers for products used under the wellness program;
• tracking profitability of the wellness program based at least on the usage of the wellness program by the pet and the received information;
• and
• reporting to one or more of the clinic, the one or more veterinarians, the one or more manufacturers, or a pet-owner.