Methods and systems to meter media content presented on a wireless communication device
AssigneeThe Nielsen Company (US), LLC
InventorsDavid H. Wright, Kamal Nasser, Jeff L. Herrmann, Arun Ramaswamy, Brian Scott Mello
Life of this patent
Estimating the term…
Abstract
An example apparatus to monitor media that is presented via a mobile device includes: an application monitor to determine when media presentation software is being executed by the mobile device; and a metering information collector to collect at least one of a signature or a code of the media presented by the media presentation software based on the media presentation software being executed by the mobile device.
Claims20
A method for monitoring media presented by a mobile device, the method comprising:
- receiving, by executing instructions with one or more processors of the mobile device, audio of the media being presented by the mobile device;
- based on the audio being received, determining, by executing the instructions with the one or more processors, whether to obtain media identifying information for the media;
- based on the determination, obtaining, by executing the instructions with the one or more processors, the media identifying information using the received audio;
- tagging, by executing the instructions with the one or more processors, the media identifying information with one or more timestamps indicative of when the media was being presented;
- and
- transmitting, by executing the instructions with the one or more processors, the tagged media identifying information over a network to a remote server of an audience measurement entity.
An audience measurement system for monitoring media presented by a mobile device, the audience measurement system comprising:
- a remote server;
- and
- a metering application installed on the mobile device, the metering application configured to:
- receive audio of the media being presented by the mobile device;
- based on the audio being received, determine whether to obtain media identifying information for the media;
- based on the determination, obtain the media identifying information using the received audio;
- and
- control the mobile device to transmit the media identifying information over a network to the remote server,
- the remote server configured to:
- receive the media identifying information from the mobile device;
- and
- generate, using the media identifying information, a media exposure report identifying the media.
A method for monitoring media presented by a mobile device, the method comprising:
- detecting, by executing instructions with one or more processors of the mobile device, the media being presented by the mobile device;
- based on the audio being received, determining, by executing the instructions with the one or more processors, whether to obtain media identifying information for the media;
- based on the determination, obtaining, by executing the instructions with the one or more processors, the media identifying information;
- tagging, by executing the instructions with the one or more processors, the media identifying information with a user identifier for an audience member, the user identifier associated with demographic information for the audience member;
- and
- transmitting, by executing the instructions with the one or more processors, the tagged media identifying information over a network to a remote server of an audience measurement entity.
Dependencies are inferred from the claim text.