Content creation using interactive effects

A system, comprising:

• at least one processor in communication with at least one memory, the at least one memory comprising computer-readable instructions that upon execution by the at least one processor cause the at least one processor to perform operations comprising:
• receiving a video from a first computing device associated with a first user among a plurality of users, wherein the video is generated using an interactive effect, the interactive effect comprises overlaying at least one component on at least one subset of frames of the video, and the interactive effect enables the video to be interacted with other users among the plurality of users;
• presenting the video on a second computing device associated with a second user among the plurality of users, wherein the video comprises information indicative of instructions on how to interact with the video;
• and
• causing to automatically display, on the second computing device associated with the second user, an animation of the at least one component associated with the first interactive effect based on which the first video was generated by the first computing device in response to receiving an indication of interacting with the first video by the second user who follows the instructions comprised in the first video, wherein the causing to automatically display an animation associated with the at least one component on the second computing device further comprises:
• causing the at least one component to move on an interface of the second computing device, and
• causing output of a sound that corresponds to a movement of the at least one component.

A non-transitory computer-readable storage medium, storing computer-readable instructions that upon execution by a processor cause the processor to implement operations comprising:

• receiving a video from a first computing device associated with a first user among a plurality of users, wherein the video is generated using an interactive effect, the interactive effect comprises overlaying at least one component on at least one subset of frames of the video, and the interactive effect enables the video to be interacted with other users among the plurality of users;
• presenting the video on a second computing device associated with a second user among the plurality of users, wherein the video comprises information indicative of instructions on how to interact with the video;
• causing to automatically display, on the second computing device associated with the second user, an animation of the at least one component associated with the first interactive effect based on which the first video was generated by the first computing device in response to receiving an indication of interacting with the first video by the second user who follows the instructions comprised in the first video, wherein the causing to automatically display an animation associated with the at least one component on the second computing device further comprises:
• causing the at least one component to move on an interface of the second computing device, and
• causing output of a sound that corresponds to a movement of the at least one component.