Systems and methods for automatically identifying a user preference for a participant from a competition event

A system comprising:

• a memory;
• an input/output circuitry (I/O circuitry);
• and
• a control circuitry configured to:
• monitor a mental state of a user while a media asset is being generated for display, wherein the media asset comprises a plurality of events;
• detect a change in the mental state of the user at a first progression point of the media asset;
• in response to detecting the change in the mental state of the user:
• transmit, via the I/O circuitry, to a server, a request for information relating to a plurality of other users who have experienced a change in mental state during presentation of the media asset;
• receive, via the I/O circuitry, information relating to a subset of the plurality of other users who have experienced the change in mental state within a time interval of the first progression point, wherein the received information is stored in the memory;
• determine whether a number of the subset of the plurality of other users is greater than a social watching threshold;
• and
• in response to determining that the number of the subset of the plurality of other users is greater than the social watching threshold, determine that the change in the mental state of the user is related to an occurrence of an event of the media asset corresponding to the first progression point.