Temporary television rights scheme grant based on uncertain measurable events

A method for authorizing content viewing, the method comprising:

• receiving, by a television service provider system from an electronic sportsbook provider system, sports wager data corresponding to a sports wager placed by a user, wherein the sports wager corresponds to a sporting event being broadcast on a television channel to which a user account corresponding to the user is not authorized to access;
• performing, by the television service provider system, a lookup to determine a content event based on the sports wager data, wherein the content event defines the television channel on which the content event is broadcast;
• in response to the received sports wager data and the lookup of the determined content event, authorizing, by the television service provider system, the user account using a rights scheme for access to the television channel on which the content event is scheduled to be broadcast;
• and
• deauthorizing, by the television service provider system, the user account for access to the television channel by removing the rights scheme such that access to the television channel on which the content event was broadcast is blocked.