Method of providing digital content for users of physical items
Assigneeadidas AG
InventorsJon H. Werner, Christian Dibenedetto, Amy Jones Vaterlaus, Stephen M. Vincent
Life of this patent
Estimating the term…
Abstract
Systems, apparatuses, and methods are provided for enhancing users' overall experiences with physical items by supplementing their physical experiences with digital experiences. According to an embodiment, a user uses an electronic device to scan a smart tag associated with an item to obtain an item identifier of the item. The electronic device sends the item identifier to a server, which selects digital content related to the item and sends the selected digital content to the user's electronic device for display.
Claims20
A method performed on a mobile device, the method comprising:
- receiving a user input from a user, the user input comprising user account information;
- determining, based on the user account information, whether the user is a registered user or an unregistered user;
- receiving, from a smart tag reader, an item identifier from a smart tag associated with an item;
- receiving, from a remote computing device, a first plurality of options and a second plurality of options;
- displaying, on a display of the mobile device, the first plurality of options based on determining that the user is a registered user and based on the item identifier;
- and
- displaying, on the display of the mobile device, the second plurality of options based on determining that the user is an unregistered user.
A system comprising:
- a smart tag configured to transmit an item identifier;
- and
- an application configured to be executed by a mobile computing device, wherein the application, when executed, is configured to cause the mobile computing device to:
- receive, via a user interface, user account information;
- receive, from a smart tag reader, the item identifier;
- receive, from a remote computing device, a first plurality of options and a second plurality of options;
- determining, based on the user account information, whether the user is a registered user or an unregistered user;
- display, on the user interface, the first plurality of options based on determining that the user is a registered user and based on the item identifier;
- and
- display, on the user interface, the second plurality of options based on determining that the user is an unregistered user.
The system of 12, wherein the system is configured to start the workout application in response to the mobile computing device tapping the smart tag.
The system of 13, wherein, after starting the workout application, the system is configured to stop the workout application in response to the mobile computing device tapping the smart tag.
Dependencies are inferred from the claim text.