US 12,192,180 B1 · Privacy preserving user group expansion

Abstract

This document describes techniques for expanding user groups while preserving user privacy and data security. In one aspect, a method includes receiving, by a content platform and from a client device of a user, a request for a digital component that also includes a user identifier. A determination is made that the user identifier is included in a user list that includes multiple user identifiers respectively corresponding to multiple users in a user action group. In response to determining that the unique identifier is included in the user list, a digital component of the entity for which the user list is generated is selected and provided to the client device of the user for display to the user of the client device.

Claims20

Dependent claims

A method comprising:

obtaining a first user list comprising first user identifiers for first users that performed one or more specified actions with respect to an electronic resource of an entity;
identifying, for each first user identifier of one or more of the first user identifiers, one or more user interest groups that include the first user identifier as a member;
identifying a plurality of second users that are members of the one or more user interest groups identified for each of the one or more first user identifiers;
generating an expanded user list that includes second user identifiers for at least a portion of the second users and the first user identifiers of the first user list;
and
distributing digital components to the first and second users based on the expanded user list.

3 more elements

A system comprising:

one or more processors;
and
one or more storage devices storing instructions that, when executed by the one or more processors, cause the one or more processors to perform operations comprising:
obtaining a first user list comprising first user identifiers for first users that performed one or more specified actions with respect to an electronic resource of an entity;
identifying, for each first user identifier of one or more of the first user identifiers, one or more user interest groups that include the first user identifier as a member;
identifying a plurality of second users that are members of the one or more user interest groups identified for each of the one or more first user identifiers;
generating an expanded user list that includes second user identifiers for at least a portion of the second users and the first user identifiers of the first user list;
and
distributing digital components to the first and second users based on the expanded user list.

6 more elements

A non-transitory computer readable storage medium carrying instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:

obtaining a first user list comprising first user identifiers for first users that performed one or more specified actions with respect to an electronic resource of an entity;
identifying, for each first user identifier of one or more of the first user identifiers, one or more user interest groups that include the first user identifier as a member;
identifying a plurality of second users that are members of the one or more user interest groups identified for each of the one or more first user identifiers;
generating an expanded user list that includes second user identifiers for at least a portion of the second users and the first user identifiers of the first user list;
and
distributing digital components to the first and second users based on the expanded user list.

3 more elements

Dependencies are inferred from the claim text.

Privacy preserving user group expansion

Life of this patent

Privacy preserving user group expansion

Life of this patent

Abstract

Claims20