Email based e-commerce using embedded forms

A customer device that utilizes Simple Mail Transfer Protocol (SMTP) to facilitate e-commerce transactions, the customer device comprising:

• a communication interface that is communicatively coupled to an e-commerce system;
• a display;
• an input device;
• and
• a processor that is communicatively coupled to the communication interface, the display and the input device;
• wherein the processor is configured to:
• receive, using an email client, an SMTP Simple Mail Transfer Protocol email that includes an embedded form and at least one token via the communication interface, wherein each of the at least one token includes at least a type field and amount field for one of a plurality of items offered for sale, wherein the embedded form further includes input fields that enable a customer to directly enter additional information into the embedded form;
• determine that the SMTP email is associated with the e-commerce system and that the SMTP email includes the embedded form;
• render, using the display, the embedded form within an email environment;
• receive, using the input device, the additional information into input fields of the embedded form;
• transmit, using the email client, the additional information to the e-commerce system via the communication interface;
• transmit, using the email, a SMTP response email via the communication interface, wherein the response email includes the additional information and particular tokens associated with each item from the plurality of items that the customer has selected to purchase;
• and
• receive, using the email client, a notice indicating that a transaction has been processed via the communication interface.