Resource allocation in communications networks using probability forecasts

A method for use in allocating asset delivery resources in a communications network, comprising:

• A. operating a processing platform for:
• a. obtaining information regarding network resources available for delivering assets in connection with primary content;
• b. determining an allocation of said network resources, said allocation indicating specific inventory for delivery of selected assets supported by said network resources, wherein at least one first item of inventory is rejected for use of an available subset of some or all of said network resources in favor of a second item of inventory due to a determined probability that use of said available subset to support said first item of inventory would interfere with use of said available subset to support said second item of inventory;
• and
• B. operating a network platform of said communications network for:
• 1) Receiving said allocation from said processing platform;
• and
• 2) controlling delivery of said selected assets in accordance with said allocation.